On this episode of Max Growth Live, Jay and Seth are joined by Chase Givens, an attorney at The Cochran Firm in Dothan, Alabama. Chase helps manage the National Trial Lawyers 3-day networking event, which is having its 10th anniversary this year in May. They discuss how Chase has helped to put the event together, the focus on the business of law at the summit, and the variety of attendees that are eager to learn. Chase speaks about the world of B2B referrals, including how law firms can brand themselves to receive more referrals and how to create more referral discipline overall. They also discuss utilizing your client base to further revenue, tracking digital data, and how to keep a captive audience. Chase explains the importance of starting right away, being information-forward, and keeping tabs on engagement.