Join Seth and Jay as they discuss the “dirty word” that is sales with Rob Lime. Rob Lime, a sales coach, touches on how to help a team sell when they are not necessarily trained in sales. Rob explains that the overwhelming negative association that people have with sales is something that marketers and lawyers have to overcome in order to sell successfully. Seth, Jay, and Rob go on to discuss a few of the best practices for those not traditionally trained in sales, one being the use of upfront contacts for attorneys. Rob also explains how being well versed in sales can help a trial lawyer “sell” their case to a jury. Seth and Jay follow up by touching on the biggest takeaways for lawyers as it pertains to sales training.