On today’s episode of Max Growth Live, Seth and Jay are joined by Verne Harnish, author of Mastering the Rockefeller Habits and Scaling Up! to discuss what to focus on as you scale, the common mistakes lawyers and other professionals make, and how to make the best plans to grow. Verne shares his experience in growing his own business and how scaling for a greater impact on the world can be just as rewarding as scaling for revenue. Seth and Jay ask Verne about the biggest misconceptions when it comes to scaling. Verne talks about the profit share versus market share of growth, the importance of bringing in help for scaling, and  shares details of an event he has planned for scaling and other aspects of growing a business.Seth and Jay ask Verne what the best course of action is when you feel you’ve maxed out your growth and what the next steps of growth should look like. Verne shares real world examples of successful scaling and growth from Amazon, Apple, Chipotle, and more.